CRAYOLA: MISSION LIFE SWEEPSTAKES

MISSION: INTRODUCE CRAYOLA'S NEW POSITIONING THROUGH SOCIAL MEDIA AND BUILD AFFINITY FOR THEIR EFFORTS TO SUPPORT THE FOSTERING OF CREATIVITY IN CHILDREN.

What We Did:

Driving Crayola's social media strategy and execution, we’re helping them create a community of active moms who share inspirational ideas for celebrating and implementing creativity in family life.

We're also creating an open dialogue via live streaming chat sessions between our Facebook moms and celebrity moms who are recognized for championing creativity in children. Other social media elements include product giveaways, seasonally relevant coupons and more.