MARC ECKO: INDIE FOR LIFE

MISSION: EVOLVE CONSUMERS' PERCEPTION OF THE BRAND AND GROW AND ENGAGE THEIR FACEBOOK FAN BASE.

What We Did:

Associate Ecko with the new "rock stars" of today's urban culture- musicians, entrepreneurs, artists and film makers who blaze new trails and have become successful in their own way.

Put Ecko Watch fans in touch with their rock stars through Indie For Life, a combination of live streaming Facebook Q&A sessions, monthly blog posts and video interviews with legends like Zappos' Tony Hsieh and graffiti artist Sabre. Exclusive and limited-time offers on watches worn by interviewees, monthly giveaways, polls and more rounded out the program.