EMI RECORDS: TINIE TEMPAH DISTURBING USA WEBSITE

MISSION: INTRODUCE BRITISH HIP HOP STAR TINIE TEMPAH TO THE U.S. IN ANTICIPATION OF HIS STATE-SIDE TOUR & ALBUM RELEASE.

What We Did:

We built an interactive, social experience that gave fans the sense that Tinie was taking over the U.S.

Through the site, fans posted their experiences with Tinie's music, at his concerts, even man-on-the-street Tinie sightings - all on an interactive map. Fans could view each others' experiences as well as Tinie's own posts promoting his radio interviews, meet and greets, videos and upcoming shows. The whole thing was tightly integrated with Facebook, Twitter, YouTube, Foursquare and more, increasing reach and participation.